Wednesday, 28 November 2012

NME Reader Profile


The reader profile for NME suggests that it is read by a wide range of age groups because it gives the average as the median which is the number in the middle of the group of numbers. This means that the age gap in NME readers is wider than it might suggest .The median age is 23 which is quite a young age but I think that the ages of people who read the magazine spans from 15 to 29. The reader profile also suggests that its readers are mainly adults by using images of alcoholic drinks such as a bottle of Jack Daniels and a car. The images also suggest that NME is read by a younger audience too by using images of modern games consoles and a snickers bar. The images of the reader profile don’t really suggest that the magazine is a music magazine as there are only two picture of anything music related. The reader that’s is hard to understand as it claims that only 6% of readers are male which would mean that 94% have to be female but it says that only 24% of readers are female which leaves 70% of the readers unaccounted for. It says that 65% of readers fit into ABC1 on the demographic table which suggests that the majority of people buying NME are working class. 34% of the readers are students which might be why the majority of the readers fit into the ABC1 demographic. It gives three examples of the readers interests which are mobile phones, music and films with a brief description of why the readers like these topics most, such as, “NME readers are influential when it comes to mobile phones”. 

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