My magazine will be aimed at mainly students and people up
to their mid-twenties so they won’t be able to afford to spend a lot of money
on a magazine. All the magazines I have looked at were weekly releases and cost
between £2.20 and £2.40 which in my focus group, I found is too much to ask for
as most of the people involved said they would only be willing to spend £2 a
week. Rolling stone magazine is a bi-weekly release magazine which costs £3.60.
Although the price works out better for the buyers because they are only
spending £1.80 a week which is less than the amount my focus group said they
would pay, I don’t think that bi-weekly is often enough for a music magazine
due to the speed that music popularity can change. This will mean there is a higher
chance that the magazine will miss out something that happened that some of the
buyers are interested in.
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